Sterna is the first internationalization boutique of Brazil. After 10 years of working for governments on inward investment, it was time to support Brazilian companies to make the best decisions for their international roadmap.
Our team is made of professionals with over 10 years of experience in the market. We have come together to help Brazilian companies choose the best country, strategy, product mix and structure to grow internationally.
As a bird that flies over countries in its migration route, Sterna is here to support companies with the ambition to expand internationally and fly even higher.
Outline and execute the strategy for global success
The plan outlines the best market entry strategy in the target country. This document can be used for visa purposes, presentation for investors and for local tax rebates.
Bring closer to go further.
Land and travel more.
The world is full of possibilities.
And you have them all.
WHAT OUR CLIENTS SAY
"In addition to representing a tremendous savings of time and resource, Sterna also provides assurance that the steps are being done in the right way, at the correct time. With an extremely competent team, we have made our internationalization plan and prepared ourselves in a robust way to open our company in Canada, at a steady pace, within the planned deadlines and budget. I highly recommend Sterna! "
CEO at OPUS Software
Specialist in international business development and internationalization of companies. Founded Sterna Internationalization Boutique to design international expansion strategies for companies and organizations. Previously, she worked for the Brazilian and British governments in strategic roles to attract international investments. Among her biggest clients are the Santos Port Authority, Natura, XP Investimentos, Magnesita, Gympass and BRF.
Graduated in International Relations from FACAMP, with a postgraduate degree in Business and Project Management from FIA and an MBA from INSPER.
International Marketing Specialist
Marketing and communication, strategic planning, digital marketing, sales and project management, events and market intelligence professional with over 12 years of experience. Undergraduate and MBA teacher, master student in administration/digital marketing at USP/Esalq, MBA in project management at ESAMC, post-graduate in marketing management and digital marketing at Georgetown University, strategic marketing extension course at Harvard and inbound marketing certification (Hubspot), graduate in business administration and marketing at ESAMC.
Pedro has acted as an in house lawyer for the past five years, assisting international investments and transnational incorporation, with focus on consulting and litigation in the business and civil areas. Pedro is majored in law at Mackenzie Presbiterian University. He has followed a "master 1" at Versailles Saint-Quentin-en-Yvelines University. He was awarded with a scholarship by Santanter for a summer programme at Shanghai Jiao Tong University. He has pursued an LL.M at São Paulo's Catholic University and followed courses on taxation and labour liabilities, both at the Superior School of São Paulo's State Bar Association.
Finance and Tax Specialist
Retired in July 2017 as Income Tax Officer - Ministry of Treasury - Brazil. Worked 23 years in Customs and Internal Taxes. General Accounting, Cost Accounting, Taxes, Financial Forecasts, Auditing, Data Analysis. Graduated in Accounting and Business Management, with specialization in Finance and Marketing.
Fashion Marketing Specialist
Fashion Marketing Specialist. First country manager for Melissa Flagship store in the UK. Passionate about helping innovative companies develop their go to market strategies. Specialties include creating marketing plans, internationalizing brands, general operations / process definition and developing high performing teams.
International Trade Specialist
Business Administration MSc. candidate at COPPEAD-UFRJ with a Bachelor in Textile and Fashion at USP. 7 years of experience in international business development and e-commerce operations, with strong experience in the public sector (Apex-Brasil and ABIT) leading consulting engagements with more than 40 companies (fashion, consumer goods and food & beverage).